PROJECT
Phil Lesh and Terrapin Crossroads
Creative Strategy / UX / UI
Overview
I worked on two creative projects for Grateful Dead bassist Phil Lesh, capturing his legacy in music and hospitality. For Phil Lesh and Friends, I designed a vibrant, psychedelic, single-page website in just 24 hours, aligning with ticket sales and providing fans with a seamless, responsive experience. I created an intuitive UX for Terrapin Crossroads, Phil’s live music venue and eatery, showcasing upcoming events and a healthy, seasonal menu. Both projects celebrated the spirit of the Grateful Dead while delivering engaging and functional user experiences.
Challenge
For Phil Lesh and Friends, the challenge was to design a visually striking, psychedelic, single-page website in just 24 hours to coincide with ticket sales. The site needed to be fully responsive and intuitive and capture the band’s iconic spirit, all within an intense time constraint.
For Terrapin Crossroads, the challenge was to create a UX design that seamlessly balanced two distinct purposes: showcasing vibrant live music events and highlighting a healthy, seasonal menu. The design needed to reflect the venue’s dual identity as both a cultural music hub and a welcoming eatery, appealing to longtime Grateful Dead fans while engaging new audiences.
Both projects required blending creativity, technical expertise, and efficiency to deliver engaging and functional solutions.
Result
For Phil Lesh and Friends, the single-page website was completed within the 24-hour deadline, featuring a vibrant, psychedelic design that reflected the iconic style of the Grateful Dead era. For Terrapin Crossroads, the UX design incorporated similar visual elements, including bold, colorful graphics and playful typography, tying the venue’s identity to Phil Lesh’s musical legacy. The cohesive aesthetic connected the two projects, reinforcing his brand across both the band and the venue. The designs work together to tell a unified story about Phil Lesh's musical and cultural legacy while adapting to the unique purposes of each site—one as a vibrant hub for music fans and the other as a community-focused venue for music and dining. The cohesive branding enhances recognition and reinforces Phil Lesh's identity across both digital experiences.
Let’s Work Together.
With a highly collaborative approach and a passion for creating exceptional user experiences, I'm here to bring your vision to life.