About

With over 20 years of experience, I am a product and UX/UI designer, creative strategist, and artist passionate about the intersection of fine art and technology. I am committed to creating user-centered experiences that enhance engagement, encourage adoption, and drive business growth for reputable companies.

As the founder of Allbright Design, I have collaborated with leading brands such as Cisco, Citrix, Bio-Rad Laboratories, eHealth, and Healthline. I have developed cohesive, creative strategies and intuitive experiences that resonate with users.

My focus is on driving customer satisfaction, retention, and renewal. I employ a strategic, human-centered approach to each project, shaping and ideating new ways of creating memorable digital experiences that inspire and engage users.

Expertise

    • Lead user research and persona development to guide design strategies.

    • Develop onboarding and adoption journeys to boost engagement.

    • Enhance discoverability with optimized UX flows.

    • Conduct usability testing and iterative feedback.

    • Create wireframes, prototypes, and journey maps.

    • Improve e-commerce flow for simpler purchasing.

    • Facilitate workshops and design sessions to align with users.

    • Design cohesive, engaging interfaces for SaaS products.

    • Apply information architecture for intuitive layouts.

    • Build UI libraries and style guides for consistency.

    • Align with cross-functional teams on visual design.

    • Enhance UI to highlight product benefits.

    • Create high-fidelity mockups for development.

    • Use responsive design for seamless cross-device experiences.

    • Create common components for a unified, user-friendly interface across products.

    • Design logos, color palettes, and visuals for brand cohesion.

    • Create brand style guides for visual consistency.

    • Translate brand values into visual identities.

    • Design videos, promo videos, promos, and ads.

    • Ensure brand alignment across all touchpoints.

    • Collaborate with teams to boost brand impact.

    • Support rebranding to align with brand goals.

    • AI-Driven Vision and Strategy: Conceive and direct interactive projects leveraging AI APIs for real-time sentiment analysis and personalization, shaping engaging user experiences.

    • Cross-Functional Team Leadership: Oversee and coordinate front-end and back-end engineering teams, ensuring seamless integration of AI capabilities with the creative vision.

    • Collaborative Development with AWS: Partner with an AWS-savvy development team to deploy AI-powered applications, managing technical and creative alignment to achieve a stable, scalable infrastructure.

    • Personalized User Experience Design: Lead the development of responsive, emotionally adaptive content using AI-driven categorization, tailoring interactive experiences based on user inputs.

    • Enhancing Engagement with Innovative Technology: Direct the implementation of QR code-based interactions and other engagement tools, enhancing user immersion and interactivity.

Let’s Work Together.

With a highly collaborative approach and a passion for creating exceptional user experiences, I'm here to bring your vision to life.