PROJECT

LogMeIn

Creative Strategy / UX / UI

Overview

LogMeIn (now GoTo) is a leading provider of cloud-based solutions for remote work, collaboration, and IT management. Known for products like GoToMeeting and GoToWebinar, it enables seamless communication, support, and security for businesses worldwide.

Challenge

During my time as a Senior UX Designer at LogMeIn, I led several impactful design initiatives aimed at enhancing user engagement, driving leads, and communicating the brand's story. LogMeIn, a leader in secure and flexible solutions for remote work, learning, and customer engagement, provided a dynamic environment for tackling complex challenges and delivering user-centered designs.

My contributions included:

  • LogMeIn Redesign: Revamping the homepage to highlight SaaS product offerings, improve collaboration, and streamline search functionality, ensuring customers could quickly discover resources and support.

  • LogMeIn Corporate Website: Designing a corporate site to drive leads, educate users on products and career opportunities, and inspire talent acquisition, all while collaborating with writers to deliver content aligned with LogMeIn’s brand and mission.

  • LogMeIn LABS: Crafting a one-page site for the Social Impact Hackathon, showcasing success stories and best practices to engage employees, customers, and stakeholders meaningfully.

Result

My design initiatives at LogMeIn delivered measurable results, enhancing user engagement, brand trust, and internal culture:

  • Boosted SaaS product trials by 25% and improved product discoverability by 40% through a redesigned homepage that streamlined navigation and showcased collaboration, support, and security tools.

  • Increased career applications by 35% by redesigning the Careers section to highlight company culture, employee success stories, and professional growth opportunities.

  • Enhanced trust and transparency by featuring the company’s history, leadership team, and customer testimonials, resulting in a 25% increase in engagement on the About Us page.

  • Elevated user engagement and conversions through persuasive copy, optimized visuals, and clear, action-oriented calls to action.

  • Strengthened LogMeIn’s reputation for innovation and corporate responsibility through the LABS Hackathon, achieving record employee participation and positive stakeholder feedback.

  • Improved platform credibility by integrating analytics tools, ensuring compliance with privacy laws, and meeting accessibility standards across redesigned pages.

Let’s Work Together.

With a highly collaborative approach and a passion for creating exceptional user experiences, I'm here to bring your vision to life.