PROJECT
EIO Diagnostics
Brand Identity / Marcom / Promo Reel
Overview
EIO Diagnostics is an innovative technology company focused on advancing agricultural health solutions, particularly for large-scale dairy farms. Leveraging advanced imaging and machine learning technology, EIO developed the UdderHealth™ Mastitis system, a tool that enables early detection of mastitis in dairy cows.
Challenge
EIO Diagnostics, a company dedicated to agricultural innovation, needed a brand identity that accurately reflected its technological expertise and leadership in the dairy health sector. The previous logo and brand visuals did not effectively communicate the company’s advanced capabilities in imaging and machine learning, which are critical for its UdderHealth™ Mastitis system—a solution designed to automate health monitoring, improve milk quality, and lower operational costs for large-scale dairy farms.
“We needed a new brand that resonated with modern agricultural operations while highlighting EIO Diagnostics as a forward-thinking, tech-driven company.”
Old Logo
New Logo
Result
To position EIO Diagnostics as a leader in agricultural technology, I designed a new brand identity that reflects the company's advanced, data-driven solutions. The redesigned logo, featuring bold typography and a vibrant array of interconnected dots, symbolizes the precision and sophistication of EIO's infrared thermal imaging technology used in the UdderHealth™ Mastitis system. This imagery captures the essence of EIO's commitment to enhancing large-scale dairy farm operations with automated health monitoring that improves milk quality and reduces costs. The modern, cohesive design reinforces brand consistency across all platforms, establishing EIO Diagnostics as a recognizable, forward-thinking force in agricultural diagnostics.
Let’s Work Together.
With a highly collaborative approach and a passion for creating exceptional user experiences, I'm here to bring your vision to life.